It's almost like Taylor Swift predicted the backlash she's received from angry football fans when writing her 2019 hit "The Man." The 14-time Grammy winner found herself at the brunt of criticism throughout the 2023-2024 NFL season.

As the commercial kicks in, the sound blares at levels on par with your local cineplex. A dystopian world conjured from the mind of George Orwell is displayed. The message is mysterious until text scrolls, announcing the arrival of a game-changing computer.

With strategic, production, and editorial capabilities, Juniper delivers powerful editorial and docu-style campaigns, leveraging its journalistic expertise to shape real narratives that build brand trust and intimacy with the public for global brands like Indeed.

As more businesses effectively use real people and their stories to humanize their brands, Juniper offers a distinct service - story banking - a tailored library of brand-relevant, authentic narratives that support marketing efforts over time.

With strategic, production, and editorial capacity, Juniper delivers powerful editorial and docu-style campaigns for global brands and organizations, taking a dynamic and collaborative approach to ensure the stories brought to life showcase brand values in an authentic way.

Real is in - made up, fabricated, and scripted may be on its way out. Now more than ever, consumers crave authenticity when deciding which brands to spend their money on.

Collaborating closely with internal marketing teams on narrative development, they identify the strongest angles, ask the right questions, and ensure the stories they help bring to life accurately reflect the brand's mission and personality.